Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
© 2017 John Wiley & Sons, Ltd. This research employs 2 studies to investigate the changes in consumers' purchase intention after food safety scandals. The first study investigates changes in consumer behavior directly after a food scandal. The second study takes a follow-up investigation...
| Main Authors: | , , , |
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| Format: | Journal Article |
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John Wiley & Sons
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/55596 |