Crisis management of food security scandals in China: Motivations and solutions towards purchase intention

© 2017 John Wiley & Sons, Ltd. This research employs 2 studies to investigate the changes in consumers' purchase intention after food safety scandals. The first study investigates changes in consumer behavior directly after a food scandal. The second study takes a follow-up investigation...

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Main Authors: Li, Y., Phau, Ian, Lu, W., Teah, Min
Format: Journal Article
Published: John Wiley & Sons 2017
Online Access:http://hdl.handle.net/20.500.11937/55596
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author Li, Y.
Phau, Ian
Lu, W.
Teah, Min
author_facet Li, Y.
Phau, Ian
Lu, W.
Teah, Min
author_sort Li, Y.
building Curtin Institutional Repository
collection Online Access
description © 2017 John Wiley & Sons, Ltd. This research employs 2 studies to investigate the changes in consumers' purchase intention after food safety scandals. The first study investigates changes in consumer behavior directly after a food scandal. The second study takes a follow-up investigation on consumer reactions to 6 hypothetical scenarios. The respondents were recruited from large universities and career training centers of Chinese corporations through a convenience sample. Six hundred forty-nine valid responses were obtained. The data were analyzed using SPSS and structural equation modelling. Consumers' purchase intention declines rapidly in the short term after a food safety scandal. The decline in purchase intention mainly depends on consumer's individual attitude and subjective norm, which are largely affected by the perceived risk, negative emotion, trust in the enterprise, self-esteem, present temporal orientation, and hedonic consumption with food. Furthermore, government regulation, corporate crisis management, and media coverage affect the consumers' purchase intention.
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institution Curtin University Malaysia
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publishDate 2017
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spelling curtin-20.500.11937-555962020-07-24T06:52:13Z Crisis management of food security scandals in China: Motivations and solutions towards purchase intention Li, Y. Phau, Ian Lu, W. Teah, Min © 2017 John Wiley & Sons, Ltd. This research employs 2 studies to investigate the changes in consumers' purchase intention after food safety scandals. The first study investigates changes in consumer behavior directly after a food scandal. The second study takes a follow-up investigation on consumer reactions to 6 hypothetical scenarios. The respondents were recruited from large universities and career training centers of Chinese corporations through a convenience sample. Six hundred forty-nine valid responses were obtained. The data were analyzed using SPSS and structural equation modelling. Consumers' purchase intention declines rapidly in the short term after a food safety scandal. The decline in purchase intention mainly depends on consumer's individual attitude and subjective norm, which are largely affected by the perceived risk, negative emotion, trust in the enterprise, self-esteem, present temporal orientation, and hedonic consumption with food. Furthermore, government regulation, corporate crisis management, and media coverage affect the consumers' purchase intention. 2017 Journal Article http://hdl.handle.net/20.500.11937/55596 10.1002/cb.1659 John Wiley & Sons restricted
spellingShingle Li, Y.
Phau, Ian
Lu, W.
Teah, Min
Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
title Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
title_full Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
title_fullStr Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
title_full_unstemmed Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
title_short Crisis management of food security scandals in China: Motivations and solutions towards purchase intention
title_sort crisis management of food security scandals in china: motivations and solutions towards purchase intention
url http://hdl.handle.net/20.500.11937/55596