Salute to the sun: an exploration of UK Yoga tourist profiles
This paper focuses on exploring yoga tourism as an under researched area where little has been written to date. Yoga tourism is an emergent niche market that can be viewed as a subset of wellness or holistic tourism. Previous research has suggested that it reflects consumers’ desire for self-improve...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Centre for Tourism Research and Development
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/55033 |