Gender and age as moderators in the service evaluation process

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Gender and age as moderators in the service evaluation process

Purpose – Prior research exploring the relationships among sacrifice, service quality, value, satisfaction, and behavioral intentions in service evaluation models did not consider customer characteristics. This study aims to test the moderating effects of two demographic variables (i.e. gender and a...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chen, I.S., Luk, S.T.
Format:	Journal Article
Published:	Emerald Group Publishing 2012
Subjects:	Value Customer satisfaction Sacrifice Service quality Loyalty Demographics
Online Access:	http://hdl.handle.net/20.500.11937/5497

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