Gender and age as moderators in the service evaluation process
Purpose – Prior research exploring the relationships among sacrifice, service quality, value, satisfaction, and behavioral intentions in service evaluation models did not consider customer characteristics. This study aims to test the moderating effects of two demographic variables (i.e. gender and a...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/5497 |