What attributes do consumers seek when buying vegetables: the case of East Timorese consumers

In recent years, there has been a change in consumer attitudes towards food in general, and vegetables, in particular. Recent health and food scares as well as the increasing concern over pesticide use and food safety have made consumers more selective and demanding in terms of the quality of food....

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Main Authors: Correia, Vincente, Rola-Rubzen, Maria Fay
Format: Journal Article
Published: World Business Institute 2012
Online Access:http://hdl.handle.net/20.500.11937/5472
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author Correia, Vincente
Rola-Rubzen, Maria Fay
author_facet Correia, Vincente
Rola-Rubzen, Maria Fay
author_sort Correia, Vincente
building Curtin Institutional Repository
collection Online Access
description In recent years, there has been a change in consumer attitudes towards food in general, and vegetables, in particular. Recent health and food scares as well as the increasing concern over pesticide use and food safety have made consumers more selective and demanding in terms of the quality of food. This paper outlines the results of a study on the attributes consumers seek when buying high value vegetables (carrots, snow peas and cabbages) in Timor Leste. The study was conducted in Dili and Baucau, the two major districts in the country. The study found that when buying these high value vegetables, the attributes Timorese consumers seek are that the product is free from physical damage, is fresh, is free from pest and diseases, free from chemical residues and is competitively priced. Furthermore, consumers have a high expectation for producers to meet these attributes.
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publishDate 2012
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spelling curtin-20.500.11937-54722017-01-30T10:46:28Z What attributes do consumers seek when buying vegetables: the case of East Timorese consumers Correia, Vincente Rola-Rubzen, Maria Fay In recent years, there has been a change in consumer attitudes towards food in general, and vegetables, in particular. Recent health and food scares as well as the increasing concern over pesticide use and food safety have made consumers more selective and demanding in terms of the quality of food. This paper outlines the results of a study on the attributes consumers seek when buying high value vegetables (carrots, snow peas and cabbages) in Timor Leste. The study was conducted in Dili and Baucau, the two major districts in the country. The study found that when buying these high value vegetables, the attributes Timorese consumers seek are that the product is free from physical damage, is fresh, is free from pest and diseases, free from chemical residues and is competitively priced. Furthermore, consumers have a high expectation for producers to meet these attributes. 2012 Journal Article http://hdl.handle.net/20.500.11937/5472 World Business Institute fulltext
spellingShingle Correia, Vincente
Rola-Rubzen, Maria Fay
What attributes do consumers seek when buying vegetables: the case of East Timorese consumers
title What attributes do consumers seek when buying vegetables: the case of East Timorese consumers
title_full What attributes do consumers seek when buying vegetables: the case of East Timorese consumers
title_fullStr What attributes do consumers seek when buying vegetables: the case of East Timorese consumers
title_full_unstemmed What attributes do consumers seek when buying vegetables: the case of East Timorese consumers
title_short What attributes do consumers seek when buying vegetables: the case of East Timorese consumers
title_sort what attributes do consumers seek when buying vegetables: the case of east timorese consumers
url http://hdl.handle.net/20.500.11937/5472