Cocreation as Moderator between the Experience Value and Satisfaction Relationship

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Cocreation as Moderator between the Experience Value and Satisfaction Relationship

The article explores the concept of cocreation of value, defined as the tourist’s interest in mental and physical participation in an activity and its role in tourist experiences. Based on the theoretical perspective of “the new service-dominant logic,” customer participation in tourist experiences...

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Bibliographic Details
Main Authors:	Prebensen, N., Kim, H., Uysal, Muzaffer
Format:	Journal Article
Published:	SAGE Publications 2016
Online Access:	http://hdl.handle.net/20.500.11937/54539

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