Cocreation as Moderator between the Experience Value and Satisfaction Relationship
The article explores the concept of cocreation of value, defined as the tourist’s interest in mental and physical participation in an activity and its role in tourist experiences. Based on the theoretical perspective of “the new service-dominant logic,” customer participation in tourist experiences...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
SAGE Publications
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/54539 |