Gender, social acceptability and the adoption of supermarkets: evidence from Libya

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Gender, social acceptability and the adoption of supermarkets: evidence from Libya

This paper explores factors affecting consumers' adoption of supermarkets in a nation whose retail environment has been dominated by traditional markets and small independent stores for generations. In-depth interviews with Libyan shoppers (n = 32) indicate that social acceptability is a major...

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Bibliographic Details
Main Authors:	Sehib, K., Jackson, Elizabeth, Gorton, M.
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Ltd. 2013
Online Access:	http://hdl.handle.net/20.500.11937/54265

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