Gender, social acceptability and the adoption of supermarkets: evidence from Libya
This paper explores factors affecting consumers' adoption of supermarkets in a nation whose retail environment has been dominated by traditional markets and small independent stores for generations. In-depth interviews with Libyan shoppers (n = 32) indicate that social acceptability is a major...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell Publishing Ltd.
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/54265 |