The complexity turn: Cultural, management, and marketing applications

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The complexity turn: Cultural, management, and marketing applications

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even tho...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Book
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/53991

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