The complexity turn: Cultural, management, and marketing applications
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even tho...
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| Format: | Book |
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2017
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| Online Access: | http://hdl.handle.net/20.500.11937/53991 |