What can big data and text analytics tell us about hotel guest experience and satisfaction?
The tremendous growth of social media and consumer-generated content on the Internet has inspired the development of the so-called big data analytics to understand and solve real-life problems. However, while a handful of studies have employed new data sources to tackle important research problems i...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/53900 |