Narrative analysis for decoding marketer-customer interactions in hospitality contexts

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Narrative analysis for decoding marketer-customer interactions in hospitality contexts

Drama enactments by trainees (DETs) include verbal and contextual exchanges by two or more trainees in customer-server dramas usually in the presence of trainee observers and trainers. DETs' objectives include nurturing the conscious, decoding unconscious thinking and action, and informing lear...

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Bibliographic Details
Main Authors:	Woodside, Arch, Coleman, L.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2011
Online Access:	http://hdl.handle.net/20.500.11937/53839

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