Narrative analysis for decoding marketer-customer interactions in hospitality contexts
Drama enactments by trainees (DETs) include verbal and contextual exchanges by two or more trainees in customer-server dramas usually in the presence of trainee observers and trainers. DETs' objectives include nurturing the conscious, decoding unconscious thinking and action, and informing lear...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2011
|
| Online Access: | http://hdl.handle.net/20.500.11937/53839 |