Service orientation: effectuating business model innovation
The research argues for the need to correctly identify and strengthen the core competencies of a firm, especially relevant in the service-oriented firm context where value creation requires resourceful and efficient provision of service. This study of 17 airlines from Asia, Europe, and Oceania revea...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Routledge
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/53679 |