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Luxury brand strategies and customer experiences: Contributions to theory and practice

Â© 2016 Elsevier Inc.This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers. Articles are grouped by topic- social media and digital marketing, ingredient branding and value creation, luxury retailing, a...

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Bibliographic Details
Main Authors:	Ko, E., Phau, Ian, Aiello, G.
Format:	Journal Article
Published:	Elsevier 2016
Online Access:	http://hdl.handle.net/20.500.11937/53460

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