Luxury brand strategies and customer experiences: Contributions to theory and practice
© 2016 Elsevier Inc.This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers. Articles are grouped by topic- social media and digital marketing, ingredient branding and value creation, luxury retailing, a...
| Main Authors: | , , |
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| Format: | Journal Article |
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Elsevier
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/53460 |