Luxury brand strategies and customer experiences: Contributions to theory and practice
© 2016 Elsevier Inc.This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers. Articles are grouped by topic- social media and digital marketing, ingredient branding and value creation, luxury retailing, a...
| Main Authors: | , , |
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| Format: | Journal Article |
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Elsevier
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/53460 |
| _version_ | 1848759149664403456 |
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| author | Ko, E. Phau, Ian Aiello, G. |
| author_facet | Ko, E. Phau, Ian Aiello, G. |
| author_sort | Ko, E. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2016 Elsevier Inc.This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers. Articles are grouped by topic- social media and digital marketing, ingredient branding and value creation, luxury retailing, and luxury consumer experience. The introductory article in this special issue places each article in one of four categories even though some of articles include information relevant to at least one other topic and briefly introduces unique and interesting about each article. This selection of papers written by 34 authors representing ten countries serves to extend the luxury brand research area in need of new developments, theories, and practices in light of the trends toward global luxury industries. |
| first_indexed | 2025-11-14T09:55:18Z |
| format | Journal Article |
| id | curtin-20.500.11937-53460 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:55:18Z |
| publishDate | 2016 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-534602020-07-24T07:35:42Z Luxury brand strategies and customer experiences: Contributions to theory and practice Ko, E. Phau, Ian Aiello, G. © 2016 Elsevier Inc.This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers. Articles are grouped by topic- social media and digital marketing, ingredient branding and value creation, luxury retailing, and luxury consumer experience. The introductory article in this special issue places each article in one of four categories even though some of articles include information relevant to at least one other topic and briefly introduces unique and interesting about each article. This selection of papers written by 34 authors representing ten countries serves to extend the luxury brand research area in need of new developments, theories, and practices in light of the trends toward global luxury industries. 2016 Journal Article http://hdl.handle.net/20.500.11937/53460 10.1016/j.jbusres.2016.04.170 Elsevier restricted |
| spellingShingle | Ko, E. Phau, Ian Aiello, G. Luxury brand strategies and customer experiences: Contributions to theory and practice |
| title | Luxury brand strategies and customer experiences: Contributions to theory and practice |
| title_full | Luxury brand strategies and customer experiences: Contributions to theory and practice |
| title_fullStr | Luxury brand strategies and customer experiences: Contributions to theory and practice |
| title_full_unstemmed | Luxury brand strategies and customer experiences: Contributions to theory and practice |
| title_short | Luxury brand strategies and customer experiences: Contributions to theory and practice |
| title_sort | luxury brand strategies and customer experiences: contributions to theory and practice |
| url | http://hdl.handle.net/20.500.11937/53460 |