Reducing meat consumption: the case for social marketing

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Reducing meat consumption: the case for social marketing

Purpose: The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends. Design/methodology/approach: An exploratory Australian survey...

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Bibliographic Details
Main Authors:	Bogueva, D., Marinova, Dora, Raphaely, T.
Format:	Journal Article
Published:	Emerald Group Publishing 2017
Online Access:	http://hdl.handle.net/20.500.11937/53451

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