Reducing meat consumption: the case for social marketing
Purpose: The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends. Design/methodology/approach: An exploratory Australian survey...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/53451 |