Implemented strategies in business-to-business contexts

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Implemented strategies in business-to-business contexts

This chapter documents the contributions in the business-to-business (B2B) marketing-buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how things actually get done over a period of weeks, months, or ye...

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Bibliographic Details
Main Authors:	Woodside, Arch, Pattinson, H., Montgomery, D.
Format:	Journal Article
Published:	2012
Online Access:	http://hdl.handle.net/20.500.11937/53446

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