Implemented strategies in business-to-business contexts
This chapter documents the contributions in the business-to-business (B2B) marketing-buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how things actually get done over a period of weeks, months, or ye...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/53446 |