A primer to the general theory of behavioral strategies in business-to-business marketing

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A primer to the general theory of behavioral strategies in business-to-business marketing

Copyright © 2014 by Emerald Group Publishing Limited.The general theory of behavioral strategies includes a set of propositions supporting alternative configurations of objectives, contextual features, and beliefs/assessments by executives. The theory includes the outcomes of selections of specific...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	2014
Online Access:	http://hdl.handle.net/20.500.11937/53420

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