A primer to the general theory of behavioral strategies in business-to-business marketing
Copyright © 2014 by Emerald Group Publishing Limited.The general theory of behavioral strategies includes a set of propositions supporting alternative configurations of objectives, contextual features, and beliefs/assessments by executives. The theory includes the outcomes of selections of specific...
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| Format: | Journal Article |
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2014
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| Online Access: | http://hdl.handle.net/20.500.11937/53420 |