Experience marketing: An empirical investigation

QR Code

Experience marketing: An empirical investigation

Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation. This study addresses this gap in the literature and examines the...

Full description

Bibliographic Details
Main Author:	Rageh, Ahmed
Format:	Journal Article
Published:	- 2011
Online Access:	http://hdl.handle.net/20.500.11937/53357

Similar Items

An Empirical Investigation of the Chinese IPO Market
by: Lin, Shiqiang
Published: (2006)

The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness
by: Rageh, Ahmed
Published: (2017)

Globalization and the Malaysian labor market: an empirical investigation
by: Abdullah Yusof, Selamah
Published: (2010)

Online Communities and Relationship Marketing : Concept and Empirical Investigation
by: Lim, Han Yuan
Published: (2003)

An Empirical Investigation of IPO Underpricing in Japanese Stock Market
by: HUANG, SHAOJIE
Published: (2014)

The happiness of Young Australians: Empirical Evidence on the Role of Labour Market Experience
by: Dockery, Alfred Michael
Published: (2005)

An empirical investigation of pricing and competition in the UK credit card market
by: Knight, Helen Julie
Published: (2010)

Idiosyncratic Risk Matters: An Empirical Investigation of UK Equity Market
by: Zhuge, Yun
Published: (2010)

Exchange market pressure : empirical investigation on East Asian nation
by: Yong, Jenny Lijoo
Published: (2015)

Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience
by: Rageh, Ahmed, et al.
Published: (2013)

Customer experiences with brands: Literature review and research directions
by: Rageh, Ahmed, et al.
Published: (2011)

An Empirical Investigation of the Structure-Conduct-Performance Paradigm in the General Insurance Market
by: Tsang, Thomas
Published: (2011)

Empirical investigation of general election on stock market: A Malaysian case
by: Tan, Alvin Meng Kai, et al.
Published: (2014)

Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption
by: Rageh, Ahmed, et al.
Published: (2018)

An Empirical Investigation of IPO Underpricing in Chinese A-share Market (2003-2012)
by: Liu, Ying
Published: (2013)

The adoption of web based marketing in the travel and tourism industry: an empirical investigation in Egypt
by: Hussein, Rania
Published: (2010)

A Review of the Efficient Markets Hypothesis & The Elliot Wave Analysis: An empirical Investigation
by: Keshava, Gaurav
Published: (2007)

Empirical Investigation of the Relationship among Profitability, Market Structure and Efficiency in Indian Banking Sector
by: Tang, Sirui
Published: (2015)

An Empirical Investigation of Initial Public Offerings (IPOs) Underpricing in China’s A Share Market
by: Wang, Ying
Published: (2009)

What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
by: Nor Asiah Omar,, et al.
Published: (2016)

An empirical investigation of the dynamic relations between macroeconomic factors and the stock markets of Malaysia and Thailand
by: Ramin Cooper Maysami,, et al.
Published: (2001)

The empirical link between relationship marketing tools and consumer retention in retail marketing
by: Bojei, Jamil, et al.
Published: (2013)

Macroeconomic Factors and Stock Market Performance in Pakistan: An Empirical Investigation Using ARDL and NARDL Models
by: Farooq, Mehdi
Published: (2020)

An empirical testing of informational efficiency in Bangladesh capital market: Informational efficiency in Bangladesh capital market
by: Joarder, Munim, et al.
Published: (2014)

Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia
by: Rageh, Ahmed
Published: (2012)

Innovation attributes, social influence, perceived risk and the adoption intention of IHT (Innovative High Technology) brands: The case of Apple iPhone in Malaysia
by: Rageh, Ahmed
Published: (2012)

An empirical model of the bulk shipping market
by: Lun, V., et al.
Published: (2009)

Investigating the Difference between Dynamic and retrospective Experiences of the Experiential Marketing of Luxury Fashion Brands
by: Chiang, Stephen
Published: (2014)

The Adaptive Market Hypothesis：An empirical study on the UK stock market
by: WANG, KAIXIN
Published: (2019)

An empirical investigation into the firm, country, and patent portfolio-specific characteristics of foreign patent sellers to the Chinese market
by: Keaveney, cailean
Published: (2020)

The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market
by: Davcik, N.S., et al.
Published: (2017)

Internet Banking Service quality in Malaysia: an empirical investigation
by: Ahmed Siddig, Mahgoub Elradi, et al.
Published: (2017)

An Empirical Study of MEH in China's Stock Market
by: Li, Jing
Published: (2007)

Empirical Study On Anomalies Of Singapore Stock Market
by: Sim, Meng Hwee Andrew
Published: (2006)

Green marketing and its implications on consumers and businesses in Malaysia - an empirical study
by: Ahmed, M. I., et al.
Published: (2001)

The investigation of the market disequilibrium in the stock market
by: Park, Jin Suk
Published: (2013)

Adoption of instant messenger: an empirical investigation
by: Tarofder, Arun Kumar, et al.
Published: (2019)

An empirical investigation of individual and team contests
by: Huang, Lingbo
Published: (2016)

Corporate refocusing in the UK: an empirical investigation
by: Haynes, Michelle
Published: (1999)

Fiscal Sustainability: An Empirical Investigation in Sarawak
by: Evan, Lau, et al.
Published: (2009)