Experience marketing: An empirical investigation
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation. This study addresses this gap in the literature and examines the...
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| Format: | Journal Article |
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2011
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| Online Access: | http://hdl.handle.net/20.500.11937/53357 |