Explaining Seemingly Paradoxical Consumer Experiences: Conjoining Weekly Road Rage and Church Attendance

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Explaining Seemingly Paradoxical Consumer Experiences: Conjoining Weekly Road Rage and Church Attendance

© 2013, Springer Science+Business Media New York.The purposes of the current study are threefold: Provide evidence that an extreme paradoxical group exists—people frequently attending church and exhibiting road rage, profile this group, and frame possible explanations for the seemingly paradoxical b...

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Bibliographic Details
Main Authors:	Gau, L., Woodside, Arch, Martin, D.
Format:	Journal Article
Published:	Springer 2013
Online Access:	http://hdl.handle.net/20.500.11937/53342

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