Explaining Seemingly Paradoxical Consumer Experiences: Conjoining Weekly Road Rage and Church Attendance
© 2013, Springer Science+Business Media New York.The purposes of the current study are threefold: Provide evidence that an extreme paradoxical group exists—people frequently attending church and exhibiting road rage, profile this group, and frame possible explanations for the seemingly paradoxical b...
| Main Authors: | , , |
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| Format: | Journal Article |
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Springer
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/53342 |