Does offering an organic food menu help restaurants excel in competition? An examination of diners’ decision-making
This study aims to examine whether the presence of an organic food menu can positively influence diners’ decision-making. A 3 (restaurant segment: quick service vs. casual dining vs. fine dining) by 2 (price discrepancy between competing restaurants: small vs. large) scenario-based experiment was co...
| Main Authors: | , |
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| Format: | Journal Article |
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Pergamon
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/53334 |