Facebook versus television: Advertising value perceptions among females

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Facebook versus television: Advertising value perceptions among females

The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising. An online questionnaire was fielded among students from three major universities in the USA, as well as SN...

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Bibliographic Details
Main Authors:	Dix, S., Ferguson, Graham, Logan, K., Bright, L., Gangadharbatla, H.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2012
Online Access:	http://hdl.handle.net/20.500.11937/53117

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