Facebook versus television: Advertising value perceptions among females
The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising. An online questionnaire was fielded among students from three major universities in the USA, as well as SN...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/53117 |