Validating a customer well-being index related to natural wildlife tourism

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Validating a customer well-being index related to natural wildlife tourism

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceive...

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Bibliographic Details
Main Authors:	Lee, D., Kruger, S., Whang, M., Uysal, Muzaffer, Sirgy, M.
Format:	Journal Article
Published:	Pergamon 2014
Online Access:	http://hdl.handle.net/20.500.11937/52993

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