Validating a customer well-being index related to natural wildlife tourism
This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceive...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/52993 |