Validating a customer well-being index related to natural wildlife tourism
This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceive...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/52993 |
| _version_ | 1848759054275444736 |
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| author | Lee, D. Kruger, S. Whang, M. Uysal, Muzaffer Sirgy, M. |
| author_facet | Lee, D. Kruger, S. Whang, M. Uysal, Muzaffer Sirgy, M. |
| author_sort | Lee, D. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed. |
| first_indexed | 2025-11-14T09:53:47Z |
| format | Journal Article |
| id | curtin-20.500.11937-52993 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:53:47Z |
| publishDate | 2014 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-529932017-10-09T05:23:10Z Validating a customer well-being index related to natural wildlife tourism Lee, D. Kruger, S. Whang, M. Uysal, Muzaffer Sirgy, M. This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed. 2014 Journal Article http://hdl.handle.net/20.500.11937/52993 10.1016/j.tourman.2014.04.002 Pergamon restricted |
| spellingShingle | Lee, D. Kruger, S. Whang, M. Uysal, Muzaffer Sirgy, M. Validating a customer well-being index related to natural wildlife tourism |
| title | Validating a customer well-being index related to natural wildlife tourism |
| title_full | Validating a customer well-being index related to natural wildlife tourism |
| title_fullStr | Validating a customer well-being index related to natural wildlife tourism |
| title_full_unstemmed | Validating a customer well-being index related to natural wildlife tourism |
| title_short | Validating a customer well-being index related to natural wildlife tourism |
| title_sort | validating a customer well-being index related to natural wildlife tourism |
| url | http://hdl.handle.net/20.500.11937/52993 |