Parent’s responses to nutrient claims and sports celebrity endorsements on unhealthy foods: an experimental study

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Parent’s responses to nutrient claims and sports celebrity endorsements on unhealthy foods: an experimental study

Objective: To assess parents’ responses to common, potentially misleading strategies for marketing energy-dense and nutrient-poor (EDNP) child-oriented foods. Design: Between-subjects online experiment to test whether nutrient claims and sports celebrity endorsements on the front of packs of EDNP pr...

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Bibliographic Details
Main Authors:	Dixon, H., Scully, M., Wakefield, M., Kelly, B., Chapman, K., Donovan, Robert
Format:	Journal Article
Published:	Cambridge University Press 2011
Online Access:	http://hdl.handle.net/20.500.11937/5298

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