Parent’s responses to nutrient claims and sports celebrity endorsements on unhealthy foods: an experimental study
Objective: To assess parents’ responses to common, potentially misleading strategies for marketing energy-dense and nutrient-poor (EDNP) child-oriented foods. Design: Between-subjects online experiment to test whether nutrient claims and sports celebrity endorsements on the front of packs of EDNP pr...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Cambridge University Press
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/5298 |