Music Congruity Effects on Product Memory, Perception, and Choice
© 2015. Music congruity effects on consumer behavior are conceptualized in terms of cognitive priming of semantic networks in memory, and operationalized as congruent with a product's country of origin (Experiment 1), or congruent with the utilitarian (Experiment 2) or social identity (Experime...
| Main Authors: | , , |
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| Format: | Journal Article |
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Elsevier Ltd
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/5222 |
| _version_ | 1848744735649300480 |
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| author | North, A. Sheridan, Lorraine Areni, C. |
| author_facet | North, A. Sheridan, Lorraine Areni, C. |
| author_sort | North, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2015. Music congruity effects on consumer behavior are conceptualized in terms of cognitive priming of semantic networks in memory, and operationalized as congruent with a product's country of origin (Experiment 1), or congruent with the utilitarian (Experiment 2) or social identity (Experiments 2 and 3) connotations of a product. Hearing a specific genre of music (e.g., classical) activates related concepts in memory (e.g., expensive, sophisticated, formal, educated), which influences the memory for, perception of, and choice of products. Consistent with this account of music congruity effects, three laboratory experiments show that playing music of a specific genre during initial product exposure improved subsequent recall of conceptually related (i.e., congruent) products compared to unrelated products (Experiment 1), affected product choice in favor of congruent products (Experiment 1), and affected how much participants were willing to pay for congruent products (Experiments 2 and 3). |
| first_indexed | 2025-11-14T06:06:11Z |
| format | Journal Article |
| id | curtin-20.500.11937-5222 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:06:11Z |
| publishDate | 2015 |
| publisher | Elsevier Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-52222017-09-13T14:45:48Z Music Congruity Effects on Product Memory, Perception, and Choice North, A. Sheridan, Lorraine Areni, C. © 2015. Music congruity effects on consumer behavior are conceptualized in terms of cognitive priming of semantic networks in memory, and operationalized as congruent with a product's country of origin (Experiment 1), or congruent with the utilitarian (Experiment 2) or social identity (Experiments 2 and 3) connotations of a product. Hearing a specific genre of music (e.g., classical) activates related concepts in memory (e.g., expensive, sophisticated, formal, educated), which influences the memory for, perception of, and choice of products. Consistent with this account of music congruity effects, three laboratory experiments show that playing music of a specific genre during initial product exposure improved subsequent recall of conceptually related (i.e., congruent) products compared to unrelated products (Experiment 1), affected product choice in favor of congruent products (Experiment 1), and affected how much participants were willing to pay for congruent products (Experiments 2 and 3). 2015 Journal Article http://hdl.handle.net/20.500.11937/5222 10.1016/j.jretai.2015.06.001 Elsevier Ltd restricted |
| spellingShingle | North, A. Sheridan, Lorraine Areni, C. Music Congruity Effects on Product Memory, Perception, and Choice |
| title | Music Congruity Effects on Product Memory, Perception, and Choice |
| title_full | Music Congruity Effects on Product Memory, Perception, and Choice |
| title_fullStr | Music Congruity Effects on Product Memory, Perception, and Choice |
| title_full_unstemmed | Music Congruity Effects on Product Memory, Perception, and Choice |
| title_short | Music Congruity Effects on Product Memory, Perception, and Choice |
| title_sort | music congruity effects on product memory, perception, and choice |
| url | http://hdl.handle.net/20.500.11937/5222 |