Music Congruity Effects on Product Memory, Perception, and Choice
© 2015. Music congruity effects on consumer behavior are conceptualized in terms of cognitive priming of semantic networks in memory, and operationalized as congruent with a product's country of origin (Experiment 1), or congruent with the utilitarian (Experiment 2) or social identity (Experime...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier Ltd
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/5222 |