Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence

Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence

Bibliographic Details
Main Authors: Tam, J.L., Sharma, Piyush, Kim, N.
Other Authors: Colin Campbell
Format: Conference Paper
Published: Academy of Marketing Science and Reims Management School 2011
Online Access:http://hdl.handle.net/20.500.11937/5219

Internet

http://hdl.handle.net/20.500.11937/5219

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