The 2012 Olympic Ambassadors and sustainable tourism legacy
This paper examines the capacity of the London (2012) Olympic Ambassador volunteer programmes to create a sustainable tourism legacy. It contributes to the literature on event legacies, particularly the role of volunteers promoting tourism in their home destination. Using an exploratory inductive ap...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/52164 |