How can the word "NEW" evoke consumers' experiences of novelty and interest?

QR Code

How can the word "NEW" evoke consumers' experiences of novelty and interest?

© 2016 Elsevier Ltd. This paper examines the role advertising cues play in inducing subjective perceptions of product novelty and how they can evoke consumer interest toward an advertisement. Specifically, it uses behavioral and psychophysiological measures to: (1) investigate the effect of novelty...

Full description

Bibliographic Details
Main Authors:	Sung, Billy, Hartley, N., Vanman, E., Phau, Ian
Format:	Journal Article
Published:	Pergamon 2016
Online Access:	http://www.elsevier.comj/ http://hdl.handle.net/20.500.11937/51798

Similar Items

The Emotion of Interest and its Relevance to Consumer Psychology and Behaviour
by: Sung, Billy, et al.
Published: (2016)

Does product labelling evoke guilt in consumers?
by: Lim, Wesley, et al.
Published: (2009)

The Congruence-Novelty Paradox: Exploring the Effects of Self-congruence and Novelty on Memorable Tourist Experiences
by: Kitin, Justin James
Published: (2023)

Does interest broaden or narrow attentional scope?
by: Sung, Billy, et al.
Published: (2015)

Conceptualising anticipatory guilt to evoke blood donation from lapsed donors
by: Lwin, Michael, et al.
Published: (2009)

Toothpaste Novelty and Reality
by: Makky, Essam A., et al.
Published: (2015)

When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?
by: Sung, Billy, et al.
Published: (2018)

Brand Leaders and Me-too Alternatives - How do Consumers Choose?
by: Quintal, Vanessa, et al.
Published: (2013)

Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention?
by: Huang, Y., et al.
Published: (2010)

Skin-transmitted pathogens and the heebie jeebies: evidence for a subclass of disgust stimuli that evoke a qualitatively unique emotional response
by: Blake, K., et al.
Published: (2016)

Hybridisation on coral reefs and the conservation of evolutionary novelty
by: Richards, Zoe, et al.
Published: (2015)

Seawater for the novelty era of communications-opportunities and challenges
by: Elmutasim, Imadeldin Elsayed, et al.
Published: (2022)

Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases
by: Nasiruddin, Kauthar
Published: (2022)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
by: Shimul, Anwar Sadat, et al.
Published: (2021)

How industry experience can help in the teaching of entrepreneurship in universities
by: Liew, Yoke Ying *
Published: (2008)

Novelty-facilitated extinction and the reinstatement of conditional human fear
by: Lucas, Katherine, et al.
Published: (2018)

Classification, Novelty Detection and Clustering for Point Pattern Data
by: Tran, Quang Nhat
Published: (2017)

Classification-based novelty search for patent application in UPSTO
by: Muhamad Sharhabil, Noorfatin, et al.
Published: (2011)

Speech-evoked activation in adult temporal cortex measured using functional near-infrared spectroscopy (fNIRS): Are the measurements reliable?
by: Wiggins, Ian M., et al.
Published: (2016)

How can Retailers use Big Data to improve Customer Experience?
by: Apserou, Ioanna
Published: (2013)

How naive realism can explain both the particularity and the generality of experience
by: French, Craig, et al.
Published: (2019)

An improved system for sentence-level novelty detection in textual streams
by: Fu, Xinyu, et al.
Published: (2016)

Foreign and domestic collaboration, product innovation novelty, and firm growth
by: Hsieh, Wan-Lin, et al.
Published: (2018)

Model-based classification and novelty detection for point pattern data
by: Vo, Ba Tuong, et al.
Published: (2017)

From Cells to Structures to Evolutionary Novelties: Creating a continuum
by: Boisvert, Catherine
Published: (2013)

Understanding the need for novelty from the perspective of self-determination theory
by: González-Cutre, D., et al.
Published: (2016)

Relationship between consumer satisfaction and electronic word of mouth about restaurant experience in Sarawak, Malaysia
by: Tan, Chin Choo
Published: (2016)

Adequacy of the Sequential-Task Paradigm in Evoking Ego-Depletion and How to Improve Detection of Ego-Depleting Phenomena
by: Lee, Nick, et al.
Published: (2016)

Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience
by: Bender, Stuart, et al.
Published: (2021)

The Evolution, Development, and Morphology of Appendicular and Skeletal Novelties of Early Jawed Vertebrates
by: Pears, Jacob Benjamin
Published: (2023)

Reducing greenhouse energy consumption using novelty rooftop: a simulation
by: Harjunowibowo, Dewanto, et al.
Published: (2017)

New literacy's cuts and paste and how creativity educators can assist.
by: Hall, Stephen J. *
Published: (2011)

Electronic word of mouth: exploring the consumer perspective
by: Nasiruddin, Kauthar, et al.
Published: (2016)

Between clarity and novelty implementation in Indonesia online media according to the principle of journalist
by: Rizkiansyah, Mariko, et al.
Published: (2020)

A novelty detection technique for machine condition monitoring using S. O. M
by: M. L. Dennis,
Published: (2008)

Optimising a one-class SVM for geographic object based novelty detection.
by: Fourie, Christopher, et al.
Published: (2011)

How effective is in vitro fertilization, and how can it be improved?
by: Stewart, L., et al.
Published: (2011)

Pirated software: ethical attitudes and purchase behaviour of consumers
by: Phau, Ian
Published: (2010)

How elastic a little can be and how much a little can do in Chinese
by: Zhang, Grace
Published: (2016)