How can the word "NEW" evoke consumers' experiences of novelty and interest?
© 2016 Elsevier Ltd. This paper examines the role advertising cues play in inducing subjective perceptions of product novelty and how they can evoke consumer interest toward an advertisement. Specifically, it uses behavioral and psychophysiological measures to: (1) investigate the effect of novelty...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2016
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| Online Access: | http://www.elsevier.comj/ http://hdl.handle.net/20.500.11937/51798 |