Attitudes towards offensive advertising: Malaysian Muslims' views

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Attitudes towards offensive advertising: Malaysian Muslims' views

Purpose – The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This paper aims to explore the role of religiosity on attitudes towards controversial advertisements and the reasons why they ar...

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Bibliographic Details
Main Authors:	Butt, Mohsin, Fam, K., Jong, H.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2010
Online Access:	http://www.emeraldinsight.com/ http://hdl.handle.net/20.500.11937/5171

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