Attitudes towards offensive advertising: Malaysian Muslims' views
Purpose – The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This paper aims to explore the role of religiosity on attitudes towards controversial advertisements and the reasons why they ar...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2010
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| Online Access: | http://www.emeraldinsight.com/ http://hdl.handle.net/20.500.11937/5171 |