Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective

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Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective

Although franchisee performance is likely to be influenced by franchisors’ management strategies, little is known about whether and how franchisors’ strategies affect franchisee employees’ performance. This study examines the combined effects of three franchisor management strategies, namely innovat...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramani, Rabbanee, Fazlul, Burford, Oksana
Format:	Journal Article
Published:	Taylor and Francis 2017
Online Access:	http://hdl.handle.net/20.500.11937/51600

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