Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective
Although franchisee performance is likely to be influenced by franchisors’ management strategies, little is known about whether and how franchisors’ strategies affect franchisee employees’ performance. This study examines the combined effects of three franchisor management strategies, namely innovat...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Taylor and Francis
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/51600 |