"First in first out” or “last in first out”: Presentation of information order on evaluation of utilitarian products

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"First in first out” or “last in first out”: Presentation of information order on evaluation of utilitarian products

This study investigates how the presentation order of information may affect the evaluation of utilitarian products. Three experiments with different conditions (hedonic/utilitarian product; experience/search advertisement; unattractive/attractive packaging) were conducted with a total of 334 partic...

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Bibliographic Details
Main Authors:	Liu, M., Phau, Ian, Teah, Min
Format:	Journal Article
Published:	Pergamon 2017
Online Access:	http://hdl.handle.net/20.500.11937/51471

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