"First in first out” or “last in first out”: Presentation of information order on evaluation of utilitarian products
This study investigates how the presentation order of information may affect the evaluation of utilitarian products. Three experiments with different conditions (hedonic/utilitarian product; experience/search advertisement; unattractive/attractive packaging) were conducted with a total of 334 partic...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/51471 |