Service supply chain: strategic interaction and relationship value
Purpose: The purpose of this paper is to empirically investigate the linkages between strategic interaction and relationship value, with a variety of co-creating value strategies as conceptual mediators. Design/methodology/approach: This study reports on a field survey conducted in the Chinese manuf...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Ltd.
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/51438 |